Street Coders represents a cohort of innovators who understand that India's agricultural crisis isn't just technological—it's structural. At the Agentic AI Founders Hackathon—Zero to One Hack with Uttar Pradesh—these students from HBT University identified a critical systemic failure: the complete lack of transparency in agricultural supply chains that perpetuates farmer exploitation and market inefficiency.
While many hackathon projects focus on incremental improvements, Street Coders chose to engineer a foundational shift in how agricultural markets operate. Their mission is radical yet grounded: to build an open, verifiable backbone that enables data-driven decision-making across the entire agricultural supply chain—from farmer to consumer.
What are they building
Agritrace is a blockchain-based agricultural supply chain platform that creates transparent, verifiable records of produce movement from farm to market. By establishing an immutable data layer that all stakeholders can trust, Agritrace enables equitable pricing, eliminates information asymmetries, and empowers farmers with market intelligence.
Unlike traditional supply chains—fragmented across middlemen, opaque pricing mechanisms, and information imbalances that favor aggregators—Agritrace creates a unified, trustworthy ecosystem where every transaction is recorded, visible to relevant stakeholders, and algorithmically fair.
Key Components of Agritrace:
Blockchain-Verified Supply Chain: Immutable records documenting produce origin, quality metrics, handling practices, and journey through distribution networks—creating verifiable provenance.
Real-Time Pricing Intelligence: AI-driven market analysis providing farmers with fair pricing benchmarks, preventing manipulation by intermediaries and enabling informed selling decisions.
Quality Assessment Integration: Automated quality documentation at harvest, storage, and distribution stages—enabling buyers to verify product attributes and pay accordingly.
Smart Contract Logistics: Automated agreements between farmers, traders, and retailers triggering payments upon verified milestone completion—eliminating settlement delays.
Farmer-Facing Dashboards: Accessible interfaces providing farmers with market prices, demand signals, and buyer information—democratizing market intelligence previously monopolized by traders.
Buyer Verification Systems: Tools enabling consumers and retailers to verify product authenticity, sustainability practices, and fair-trade compliance—building premium market segments.
Agentic Optimization: AI agents analyzing supply chain data to recommend efficiency improvements, predict demand, and suggest crop rotations based on market trends.
This isn't just supply chain tracking—it's transparent market fairness.
⚙️ Tech Stack
Blockchain: Distributed ledger, smart contracts, consensus mechanisms, immutable record-keeping
AI/ML: Price prediction, demand forecasting, quality assessment, supply chain optimization
IoT & Sensors: Real-time data collection at farm, storage, and distribution points
Mobile Technology: Farmer-accessible interfaces for price checking and transaction recording
Data Analytics: Supply chain visualization, pattern recognition, market intelligence
Integration Systems: Connection with existing agricultural databases and market platforms
Why are they building or to solve what?
India's agricultural sector is paradoxically abundant yet economically fragile. Despite growing enough food to feed 1.4 billion people, Indian farmers remain among the poorest, trapped in a system where information asymmetries and intermediation drain 60-70% of consumer prices before reaching farmer hands.
A farmer in rural areas has no idea what their produce is worth in urban markets. Middlemen leverage this information gap to dictate prices. Buyers cannot verify sustainability or quality claims. Consumers pay premiums but farmers see no benefit.
Street Coders recognized that this isn't a lack of technology—it's a lack of transparency that perpetuates systemic inequity.
Agritrace inverts this power dynamic. By creating a trustworthy, transparent supply chain backbone, the platform enables every participant to make informed decisions. Farmers gain market intelligence. Buyers verify authenticity. Consumers support sustainable agriculture. The entire ecosystem becomes data-driven and equitable.
Scope
Agritrace: Building Equitable Agricultural Markets at Scale
Agritrace envisions a future where agricultural supply chains are open, verifiable, and fundamentally fair. The team is not just building a tracking system—they're architecting a new model for agricultural market operations that benefits all stakeholders while increasing overall efficiency.
The platform's future iterations aim to:
Enable Direct-to-Consumer Models: Connect farmers directly with consumers, eliminating intermediaries and enabling premium pricing for quality and sustainability.
Integrate Climate & Sustainability Data: Track water usage, pesticide application, and carbon footprint—enabling consumers to support regenerative agriculture at scale.
Build Crop Insurance Products: Leverage blockchain records to create transparent, data-driven crop insurance that fairly assesses risk and compensates farmers for genuine losses.
Develop Cooperative Networks: Aggregate farmer data and bargaining power, enabling smallholder cooperatives to negotiate premium prices and reduce middleman dependence.
Create Export Pathways: Document compliance with international standards, enabling Indian agricultural products to access premium global markets with verified provenance.
In doing so, Agritrace doesn't just improve supply chains—it fundamentally restructures agricultural economics toward equity.
Get Event Updates
For more information, check out our Privacy Policy and Terms of Service. You can unsubscribe at any time.
© 2025 CUBE. All rights reserved | Cookie preferences